Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity. When searching the world for our ingredients, KEVIN.MURPHY looked for companies that use micro cultivation, organic growing practices, or ecologically sound wild harvesting techniques to ensure the KEVIN.MURPHY range is of the very highest natural quality.


VIOLET.INTENSE communicates originality, ingenuity, and visionary thinking and these fresh SHADES are for “No Shrinking Violet”. Ethereal boldness can be seen in these enigmatic violets that are intriguing, yet unexpectedly modern. Use the VIOLET.INTENSE SHADES to counteract warmth in blondes or add an intense violet reflect to make an electrifying statement. However you decide to use them, the versatility of these SHADES will open creative avenues of unique self-expression.

Mix SHADE with the ACTIVATOR of your choice. Ratio will depend on your colour service. Develop as per LIQUID or CREAM.ACTIVATOR.

VIOLET.INTENSE .88 is perfect for creating an electrifying statement with brilliant shine. Lighten up to 3 levels, create tone-on-tone and darker colourations or mix with pH.D; the choice is yours. However you use these SHADES, know that the Micro Pigments within VIOLET.INTENSE SHADES mean longevity for your masterpieces.

Featured Products from KEVIN.MURPHY: