Ours is a story of passion, passed down from father to son for three generations. A story that began back in 1981 with Antonino Vitulli, father of Silvano, and that continues growing even now.

Directing today are Mr. Vitulli's three grandchildren, Francesco, Nicola and Romolo, who have brought our presence to more than 35 countries around the world providing us a young and cutting edge vision.

We support and guide hair stylists in their everyday work. Through research, development and experience we produce innovative and high-quality products allowing the creation of endless color combinations and looks for every need.

Driven by the desire to evoke emotion and share our passion, our corporate vision is to create a spirit of belonging to the brand where each Hair Stylist and end customer feels like apart of the "Kaaral Family".

Our true aspiration is to blend quality, style and trends and become the spokesperson and source of inspiration for "Kaaral Made in Italy" everywhere.

NEW
BACO BLONDE ELEVATION CHARCOAL

KAARAL PRESENTS THE NEW BLONDE ELEVATION CHARCOAL LINE AN EXPLOSION OF LIGHT FROM THE HEART OF CHARCOAL FOR COLOR THAT IS AS COOL, PURE AND BRIGHT AS A DIAMOND.

It is the purest charcoal in existence. Thanks to the intense color and its revitalizing properties, it tones and nourishes in perfect synergy. Black Charcoal acts as a compensating color, absorbing red/orange undertones, while it neutralizes and protects.

READ MORE ON OUR BLOG

Also make a point of watching the YouTube video for some astonishing results at the end!


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