Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for color-treated hair. We led the way in creating products made with purity and good health in mind, and we pioneered the "no nasties" movement with our ZeroSulfate shampoos and 100% vegan formulas. Our signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolor. Word quickly spread and our brand became a favorite of stylists and clients alike!

STRENGTH CURE BEST BLONDE
A NEW LINE PERFECT FOR ALL TYPES OF LIGHTENED HAIR!

Deep purple shampoo and condition formulated with our exclusive Strength Cure AstaRepair™ strengthens hair while neutralizing brassy and yellow undertones. Miracle Filler coats the cuticle to protect against heat and mechanical damage for up to 78% stronger hair*. Perfect for lightened hair of all shades including lifts, highlights and balayages.


Featured Products from Pureology: